Originally from Helsinki with several years in the UK, I'm a Tel Aviv-based writer, journalist and content strategist. I’m probably most known as a reporter for TechCrunch, but my work appears in several other publications both online and off. I've worked as a journalist for the past decade for VentureBeat, FastCompany, TheNextWeb, and many other fine publications. I currently muse about retail and e-commerce for Forbes.
I work with my clients on everything from thought leadership to developing editorial calendars to building content teams and departments to managing blogs to white papers to ghostwriting and developing brand voices to in-house style guides to general content strategy and messaging for individuals and companies. I work mainly with investors, tech companies and agencies.
I don't consult with companies I cover as a journalist and I won't help your company get coverage in a publication I write for.
I am also the proud owner of StartupStash, a curated directory of resources & tools to help you build your Startup. That’s where you’ll find the best tools for startups.