Originally from Helsinki with several years in the UK, I'm a Tel Aviv-based writer, journalist and content strategist. I’m probably most known as a reporter for TechCrunch, but my work appears in several other publications both online and off. I've worked as a journalist for the past decade for VentureBeat, FastCompany, TheNextWeb, and many other fine publications. I currently muse about retail for Forbes.
I work with my clients on everything from developing editorial calendars to building content teams and departments to managing blogs to white papers to ghostwriting and developing brand voices to in-house style guides to general content strategy and messaging for individuals and companies. I work mainly with investors, tech companies and agencies.
I don't consult with companies I cover as a journalist and I won't help your company get coverage in a publication I write for.
I am also the proud owner of StartupStash, a curated directory of resources & tools to help you build your Startup.