Media & Reputation

Understanding the narrative. Shaping the conversation.

How an organization is portrayed in the media can have a significant impact on its reputation, relationships and business objectives.

Companies don't always control the stories told about them. But they can take a more active role in shaping the information, perspectives and context that inform public discussion.

I help organizations understand their media environment, identify emerging narratives and develop more effective approaches to media engagement and reputation communications.

What I do

Media positioning & relations – Identifying relevant media opportunities, developing story angles and building relationships with journalists and publications.

Narrative & media analysis – Understanding how an organisation is portrayed, which themes dominate coverage and where important context or perspectives may be missing.

Reputation strategy – Developing communications approaches to strengthen credibility, address misconceptions and communicate effectively under scrutiny.

Issues & crisis communications – Supporting organisations facing sensitive issues, negative coverage or challenging public situations.

Media preparation – Preparing executives and spokespeople for interviews, briefings and difficult questions through messaging, talking points and practical guidance.

A journalist's understanding of the media

Having worked as a correspondent for AFP and TechCrunch, and subsequently advising executives on media engagement, I understand how journalists identify stories, evaluate information and approach corporate sources.

I bring that experience together with strategic communications expertise to help organisations engage with the media in a more informed, credible and proactive way.

The objective is not to control the narrative or avoid legitimate criticism. It is to ensure that the organisation's perspective, facts and contributions are properly represented in the public conversation.